WHAT IT IS
We use predictive analytics to profile customer universes on traits implicitly captured in behavioral data, or explicitly probed with quantitative research. From these profiles we provide audience segmentations to create targetable groups of similar individuals.
WHAT WE DO FOR YOU
By identifying population segments highly likely to respond to your brand, grouped by behavioral similarities, we help you to reach your most persuadable customers and prospects with the most persuasive tactics and campaigns.
WHAT YOU GET
Implicit and explicit segmentations